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Tuesday, December 2, 2008

I Asked For A Zima, Not Emphysema

Alas, one more line from my favorite Simpsons episode will need to be explained to my children. Zima, the beer (?) which came, saw, and then turned into a national punch-line, was officially put out of its misery by MillerCoors on October 10th. Slate last week published an appreciation for this amazingly bad tasting malt beverage.

Zima came into being at the beginning of my drinking. I distinctly remember the first time I drank the stuff. In a decade which brought us the iced-beverage fad (yes, I once drank Miller High Life Ice), Zima was by far the foulest brew available. It tasted like cold, flat ginger ale-except with a distinct, mediciney after taste that made you want to immediately gargle with Jager. It lasted amongst my peers for a year because the Mother McCauley girls were able to place Sweet Tarts in it to create some kind of uber-sugary concoction similar to Homer's dear Skittle-Brau.

Here's to you, Zima. May you continue to ruin young drinkers' palettes in some Latin American after-market.

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